Earth Wardrobe

If a sustainable solution isn’t affordable, is it even a solution?

Our mission is to provide sustainable clothing that everyone can afford. We focus on quality wardrobe essentials such as t-shirts, vests and sweatshirts.

Our parent company began life in 2016 after the founder finished his engineering degree and wanted to start an e-commerce business. Initially selling clothing on the Amazon marketplace it became clear that the red-hot competition which existed on the platform meant the business would only be successful if a low price could be offered.

There was much more cost involved in the operation beyond the hourly wage of a warehouse worker. Supply chain efficiencies and innovations would be the difference in whether the business would be competitive and ultimately successful.

Every aspect of the supply chain had to be looked at. We weren’t shipping gold necklaces, the average price of an item was £9 and our profit per item was generally around 60p. There wasn’t any room for inefficiencies.

Ultimately the operation would be based around:

• A Just In Time (JIT) inventory control system to minimise storage requirements.

• A touch-based computer program made exclusively for our operation

• An image-based machine learning system to quickly identify products

• A spreadsheet being sent from our supplier every day at 6am indicating the exact location of every piece of new stock arriving in boxes

During this time the average wage of a warehouse staff has never been below the UK living wage.